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The issue of aging and how to prepare for our families’ and loved one's care is a huge dilemma in this country. Most families don’t talk about it until something happens to force the issue. Even well-known celebrities like Joan and Melissa Rivers have difficulty, proving NO MATTER WHO YOU ARE, IT’S NOT EASY TALKING ABOUT AGING! Our new PSA campaign shows the importance of talking with family members…even if it is a difficult conversation to approach. Take a look at our PSAs!

Aging with Options™

We want to ensure all Americans have choices about where and how they age. Learn how.

No Matter Who You Are, It's Not Easy Talking About Aging

Listen as Joan and Melissa Rivers talk about why discussing issues surrounding aging with your loved ones is so important.

Learn More About Aging with Options™

Aging is for many a complex and fearful unknown. We want to help older Americans celebrate the joy of living by creating a sustained, trusted relationship with support systems that allow them to age at home.

No Matter Who You Are, It's Not Easy Talking About Aging - 10 Second PSA

As Volunteers of America continues to move boldly forward with its focus on aging issues, a new public service announcement (PSA) campaign launched featuring celebrities, kicking off with Joan and Melissa Rivers. The campaign also features radio and print components, as well as other initiatives designed to engage the public.

No Matter Who You Are, It's Not Easy Talking About Aging - 15 Second PSA

As Volunteers of America continues to move boldly forward with its focus on aging issues, a new public service announcement (PSA) campaign launched featuring celebrities, kicking off with Joan and Melissa Rivers. The campaign also features radio and print components, as well as other initiatives designed to engage the public.

No Matter Who You Are, It's Not Easy Talking About Aging - 60 Second PSA

As Volunteers of America continues to move boldly forward with its focus on aging issues, a new public service announcement (PSA) campaign launched featuring celebrities, kicking off with Joan and Melissa Rivers. The campaign also features radio and print components, as well as other initiatives designed to engage the public.
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